Shanghai · Beijing · Global
Young researcher and content practitioner in Communication × Technology × Society.
Communication × Technology × Society
Where technology meets people.
I study how communication technologies reshape human agency.
From voice and visibility to trust and action.
Communication @ CUC · Research · AI & Society · Visual Storytelling
GPA 3.92/4.00 · Ranked 1st among 57 Communication students at CUC.
First-author research at ICA 2026 and NCA 2026; presented at IAMCR 2025.
Research meets practice across CMG, Meituan AI Search, and Publicis × Huawei.
Professional Snapshot
Voice. Visibility. Trust. Agency.
1 / 57
Ranked first in Communication for five consecutive semesters.
Experience
Research meets practice.
I translate intelligent technologies into stories, products, and public experiences that people can understand and act on.
Meituan · Growth Operations, AI Search & Scenario Strategy
- Mapped compound local-life queries from intention understanding to retrieval and generation for Dianping AI Search.
- Supported data monitoring, seasonal marketing, and strategy retrospectives.
- Owned the “Beijing Autumn Walk Map” from zero to launch.
- Earned an S-level platform placement and lifted related local-content exposure by 33%.
China Media Group · Executive Director, AIGC Audiovisual Production
- Contributed to The Future Is Ours and the 2026 New Year's Eve Gala in a 5G + 4K/8K + AI workflow.
- Translated themes into scripts, storyboards, prompts, generated shots, and post-production decisions.
- Directed segments on AIGC cultural storytelling, embodied intelligence, and maker culture.
- The program generated more than 4 billion topic views across platforms.
2025
Publicis Groupe × Huawei · Strategy & Planning
- Supported the HUAWEI WATCH GT 5 campaign and competitive research.
- Translated AI voice, gesture interaction, health suggestions, and smart-window features into everyday scenarios.
- Connected sensing, algorithms, and health data with perceptible user value.
- An independently proposed idea was adopted; related topics reached 12.63 million views.
2024 / Present
Sivi · Product Planner, Audiovisual Creation Agent
- Designed user scenarios, functional architecture, and interaction logic around creator pain points.
- Used an LLM to interpret natural-language intent and orchestrate multimodal production tools.
- Built a conversational Generate → Preview → Revise agent workflow.
- Recognized as a national innovation project and signed a software cooperation agreement with Guangdong South New Media.
Skillkit
From research questions to intelligent communication practice.
Research Methods
SPSS / SEM / Interviews / Surveys / Content Analysis
Computational Communication
NLP / Text Mining / App Walkthrough / Digital Ethnography
AI Product & Strategy
Prompt Design / Agent Planning / User Research / Scenario Strategy
Visual Storytelling
AIGC Video / Scriptwriting / Storyboards / Cross-cultural Narrative
Contact